From a small-scale project to exporting to more than 100 countries around the world

Ventspils-based technology company Azeron is an excellent example of enthusiasm and innovation growing into a global business. The company specialises in manufacturing unique, ergonomic video game controllers, which, first prototyped in 2012, have now taken the gaming world by storm. The company was founded in 2019 and has since become a global industry leader. Azeron has been included in the internationally renowned Fast Company ranking of the world’s most innovative companies, where it ranks 10th in the gaming industry alongside such giants as Epic Games, Activision Blizzard and Nintendo.

Every Azeron product is made for order using the company’s more than 100 3D printers and careful craftsmanship. Customers amongst whom are world-famous gamers and videobloggers with millions of followers highly appreciate the company’s precision and quality. Its customer base has significantly promoted the company’s popularity and growth. 

The company’s products are exported to more than 100 countries around the world with its main markets being the USA, Japan, Germany, the UK, Canada, France, and only 0.1% of products remain in Latvia. In the first three years of operation alone, Azeron managed to grow from a small-scale project into a company with over 100 employees, and in 2023 Azeron’s turnover reached EUR 4.4 million.

The growth of the company was significantly boosted with the European Union support provided through the Investment and Development Agency of Latvia (LIAA). Almost immediately after its founding, Azeron enrolled in the preincubation programme of the LIAA business incubator in Ventspils and later also joined the incubator which allowed it to secure the resources and advice it needed. “We took advantage of all opportunities available – from grants for packaging materials to programmes and training aimed at boosting international competitiveness,” Eva Daigina, project manager at the company, explains. “It is difficult to say what stage our development would be in now without the incubator, but one thing is for sure: without it, we would not have been able to invest as much in our development. Every euro invested has brought severalfold returns.”

Since 2024, the Business Incubation Aid Program has been implemented by LIAA representative offices in Latvia and any company up to the age of 5 operating in the supported sectors can apply for the programme.

This article has been produced with financial support from the European Regional Development Fund, Small and Medium Enterprises Programme, Incubator Subproject.