Adsmom offers solution for navigating the digital advertising jungle
Digital advertising is one of the most powerful tools for business growth today – it allows you to reach customers around the world and opens doors to export markets that were previously only accessible to large players. Every day, brands and marketing agencies make hundreds, even thousands, of decisions about where, how, and how much to invest in advertising on platforms such as Facebook, Instagram, and Google. However, these decisions are often based on past experience or intuition rather than data. Latvian start-up Adsmom has decided to fill this gap between available data and data-driven decision-making in advertising.
The solution created by Adsmom is a data and artificial intelligence platform for analysing the digital advertising market. It helps companies and agencies make informed, data-driven decisions about advertising budget allocation and campaign strategy and also allows them to track their competitors’ activities on global advertising platforms.
The idea for this innovative platform is the brainchild of the three co-founders of the company: Kristiāns Lancmanis, Matīss Andersons, and Raimonds Vizulis. Kristiāns is the CEO and is responsible for business development and strategy, while Matīss and Raimonds focus on technical development. The team consists of five people and is based at Riga Startup House. Adsmom was founded in March 2025 and at the end of last year received business incubation support from the Investment and Development Agency of Latvia in Madona.
The company says it plans to make maximum use of the state support tools available within the incubation programme – at a time when most investments are being put into product development and specialist salaries, state support allows funds to be freed up for the company’s further development.
The idea for Adsmom is rooted in Kristiāns’ personal experience. He established his first e-commerce company at the age of 16. At that time, like many young entrepreneurs, he did not have the funds to hire a marketing agency, so he had to learn digital advertising on Facebook, Instagram, and Google on his own. He started small, experimenting with a budget of 5–10 EUR. But over time, Kristiāns understood how advertising works and how it directly impacts business growth. Within a few years, the advertising budgets he managed grew to several hundred thousand euros.
Later, working in an international scale-up environment, Kristiāns saw that companies were spending millions on digital advertising. The main insight from this period was clear: data is what allows advertising budgets to be used much more effectively. At the same time, there was a lack of tools on the market that would provide a structured, comparable, and easily interpretable insight into competitors’ activities and overall market trends.
“In advertising, a lot is based on evidence. For example, why does an ad with a text on discounts and a woman’s face in the background work better in a particular niche – this can be backed up by data, not just guesswork. Or, if a competitor launches 300 new campaigns in one day, maybe it’s not the best day to do the same,” explains Kristiāns.
The idea for such a platform was born at the end of 2024. The company was founded in March 2025, but active operations in the market began in the fall. The promise and viability of the idea is also evidenced by the fact that Adsmom attracted its first paying customers immediately after its development and launch.
The Adsmom platform collects and analyses competitors’ advertisements, campaign frequency, intensity, visual materials, as well as trends in various markets and niches. This data helps to plan advertising strategies, avoid ineffective activities, and make informed decisions rather than blindly repeating competitors’ steps. The platform also serves as a daily work tool for marketing professionals – both for monitoring competitors and, for example, for justifying an increase in the advertising budget to company management.
Special attention has been paid to the ease of use of the platform. In one place, you can see your competitors’ advertising materials and key data, apply filters by market, niche, or time period. In addition, it has an integrated artificial intelligence assistant that allows you to ask questions in free form – for example, what a competitor has done in the last seven days or what campaign approaches might be appropriate for a specific goal.
Adsmom’s main customers are marketing agencies, which currently make up the majority of its customer base, as well as medium and large brands with internal marketing teams and significant advertising budgets. Its clients already include major retail chains, agencies, and companies in various European countries.
The platform is offered on a subscription basis with a monthly fee, but customised solutions are also available for larger clients. In the future, Adsmom is also considering a pay-as-you-go model, where the fee would depend on the amount of artificial intelligence used, the number of competitors analysed, or the complexity of the reports.
Kristiāns acknowledges that the market is very competitive and changing rapidly: artificial intelligence allows similar tools to be developed very quickly. However, there are few direct competitors with equivalent data depth and approach. Many tools focus only on saving ads for inspiration, but do not provide a sufficient basis for strategic, data-driven decisions.
Adsmom is currently actively experimenting with its business development – from cold calls and email campaigns to LinkedIn communication, direct sales, and cooperation with agencies. The company’s future is almost entirely linked to exports. In the next stages of development, Adsmom aims to achieve a million euros in annual turnover, implement the next rounds of investment, and grow the team. 99% of the focus is on foreign markets – mainly the European Union and the United Kingdom.
Information material prepared with the support of the European Regional Development Fund
