Presentation materials from the Latvian Tourism Forum 2024

The annual forum took place on December 5, 2024, at the ATTA CENTRE. This year, more than 450 forum participants learned about tourism trends for 2025, looked back on the Latvian tourism year and the work done by the Investment and Development Agency of Latvia (LIAA) in 2024, learned about the possibilities of using artificial intelligence in the context of tourism and destinations, found out what has changed in the restaurant run by Maksims Cekots after it received a Michelin star, and explored the topics of sustainability and "long-term" tourism.

List of available presentations:

1. LIAA Tourism Department review of achievements in 2024. / Inese Šīrava, Director of the LIAA Tourism Department
2. Tourism trends in 2025: What tourists really want (before they know it)? (in English) / Daniel Levine, world-renowned futurist on innovation trends
3. What do statistics say about Latvia? / Olivier Ponti, Marketing Director at ForwardKeys, an international data analytics company
4. Artificial intelligence in the context of tourism and destinations (in English). / Signe Jungersted, Head of Group Nao, an international innovation company, former Development Director at Wonderful Copenhagen (DMO)
5. A year with Michelin. / Maksims Cekots, Max Cekot Kitchen - One Michelin star restaurant, restaurant owner and chef
6. Sustainability in the tourism industry: Changes needed to effectively communicate responsible tourism (in English). / Ryan Tym, Branding consultant and strategist, Head of Lantern

Materials from presentations given by speakers at the LATVIAN TOURISM FORUM 2024 are available.